aBOUT ME

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I find peace in travel, the hums of accents and foreign languages across the aisle, with a foot in each world.  Growing up in six countries, I use storytelling to share what connects us and advocate for social change.

 

As a freelance writer, I report on culture, science and travel with bylines in TIME, BBC, Guardian, Washington Post, Fast Company, NBC and other publications. I occasionally moonlight as a book critic for NPR.  

I also manage the creative community and event series Defining Desi, which builds an inclusive space for South Asians and allies to connect with our culture.

In response to the 2016 immigration ban, I created Unapologetically Muslim, a 82-page trend report to explore the power and influence of Muslim women around the world and explain how people and brands can thoughtfully support them. Over the years, Unapologetically Muslim has become a global movement, with coverage from Teen Vogue, Dazed, The Drum, Campaign US and The Hindu. It has developed into a community page on Instagram where Muslim women can share their stories, and a photo series on the front page of Refinery29 celebrating South Asian Muslim creatives and how their identity influences their art.

For my work around identity and inclusion, I've been recognized with the ADCOLOR Rising Star Award, the Campaign Female Frontier Award and a place on The Drum 50 Under 30 list. I've also spoken about creativity and culture on podcasts and at events.

Outside of work, I am a jazz singer, Latin dancer, poet and DIY enthusiast. I love meeting new people — reach out if you'd like to collaborate, feature my work, or commission me!

WRITING

Journalism: I write about culture, travel, science and food for TIME, BBC, The Guardian, Washington Post, NBC, NPR, Fast Company, Quartz, Vox, INSIDER, Bon Appétit, Condé Nast Traveler and more

Research & Trend Reports: I have a background in trends and cultural strategy across verticals including lifestyle, tech, retail, design and food & drink. I've researched and contributed to trend reports on everything from wellness to climate activism.

Poetry: Selected work in Atwood Magazine, Control Literary Magazine, Paperfinger Magazine and Chicken Soup for the Soul

STRATEGY

Social Media & Content Strategy: I help brands and agencies work smarter and tell their story. My work spans the process, from helping emerging brands create their content strategy to helping large companies distill their social presence (taking one network with 238 global offices and helping them narrow down from 554 to 319 social accounts).

 

Brand Identity: I also consult on brand identity and have written websites, award submissions and mission statements to clarify and communicate what a brand stands for and how they can stand out in the market.

COMMUNICATIONS & PR

Personal Branding: As a ghostwriter, I partner with executive leaders to help them share their expertise, improve their profile and get recognized. Through this process, I write and edit articles and build media relationships which get my clients coverage and placement in top publications like Fast Company and Inc.

Public Speaking: I speak about creativity, social impact, inclusion and belonging at work.

FUN FACTS

  • I have lived all around the world (Kolkata, Mumbai, Hong Kong, New York City, Buffalo, Ho Chi Minh City, Edinburgh, Jakarta, Boston, Brooklyn and Bangalore)

  • I was a published author at 16 in Chicken Soup for the Soul

  • I am a jazz singer who has toured in Spain

  • In 2019, I was lucky enough to interview M. Night Shyamalan in front of 1300 people