HONORS

CAMPAIGN MAGAZINE FEMALE FRONTIER AWARD

THE DRUM 50 UNDER 30

ADCOLOR RISING STAR AWARD NOMINEE 

2018 COLORCOMM FELLOW

CONTENT STRATEGIST, MCCANN WORLDGROUP

October 2018 — Present

Work Experience

• Manage content strategy and thought leadership globally through writing articles, social media posts and presentations

• Build the company's profile through developing external campaigns and op-eds on behalf of external leadership 
• Connect global teams to share proprietary research, content guidelines and meaningful thinking

Trends Researcher, J. Walter Thompson

August 2017 — October 2018

• Write articles highlighting trends across culture, food & drink, tech and retail for the department website

• Lead research and design for trend reports
• Manage social media and SEO strategy across Instagram, Twitter and Facebook

• Write weekly roundup and newsletter for 60,000+ subscribers

• Regularly interview industry experts and make press inquiries
• Consult on client projects as a junior strategist 

Strategy Intern, BBDO

 June 2017 — August 2017

• Acted as a junior planner working under the CSO and Head of Comms Planning

• Led the product journey and operations for a new brand, Terrie Towel
• Analyzed data and created briefs for AT&T and the ERA Coalition

Innovations Intern, J. Walter Thompson

June 2016 — August 2016

• Developed insights across verticals including tech, culture, retail, and design
• Spearheaded research for Glass Magazine, a women’s media project with Getty Images
• Created client reports on multicultural trends in retail, beauty, and hair care in India, Indonesia, Argentina, Thailand, and Vietnam
• Wrote music tech articles, pitched content ideas weekly, and created a SEO strategy for the department website

Leadership

CREATOR, UNAPOLOGETICALLY MUSLIM

October 2010 — Present

• Designed a 82-page trend report on the rising power of the Muslim female consumer in the US, UK, and Indonesia

• Received press coverage from The Drum, Campaign, Teen Vogue and Dazed

• Created a photo project featuring stories from Muslim women around the world

EXECUTIVE PRODUCER, THE STRATEGY SUPER SIZER

March 2019 — Present

• Organized a strategy workshop series with industry thought leaders Mark Pollard and Julian Cole

• Coordinated the global rollout to NY, LA, Chicago, Sao Paulo and London (200+ attendees) 

Co-LEADER, EDITORIAL POD, ADCOLOR® CONTENT TEAM

April 2019 — Present

• Board member of ADCOLOR, a non-profit which champions diversity and inclusion in creative industries

• Leads a team of 10 to create editorial content around culture and inclusion (social media, blog posts and content strategy)

FOUNDING MEMBER, THE JOG

September 2017 — Present

• Building a community for young strategists in New York through organizing biweekly workshops and mixers

  • White Instagram Icon

©2016 BY NAYANTARA DUTTA. PROUDLY CREATED WITH WIX.COM