HONORS

CAMPAIGN MAGAZINE FEMALE FRONTIER AWARD

THE DRUM 50 UNDER 30

ADVERTISING WEEK NEXTGEN COUNCIL MEMBER

ADCOLOR RISING STAR AWARD NOMINEE 

2018 COLORCOMM FELLOW

SENIOR CONTENT STRATEGIST, MCCANN WORLDGROUP

October 2018 — Present

Work Experience

• Manage content strategy and thought leadership globally

• Write articles on behalf of external leadership 

• Spearhead global social media strategy and brand voice + consistency
• Develop social media content and marketing campaigns to share proprietary research

Trends Researcher, J. Walter Thompson

August 2017 — October 2018

• Write articles highlighting trends across culture, food & drink, tech and retail for the department website

• Lead research and design for trend reports
• Manage social media and SEO strategy across Instagram, Twitter and Facebook

• Write weekly roundup and newsletter for 60,000+ subscribers

• Regularly interview industry experts and make press inquiries
• Consult on client projects as a junior strategist 

Strategy Intern, BBDO

 June 2017 — August 2017

• Acted as a junior planner working under the CSO and Head of Comms Planning

• Led the product journey and operations for a new brand, Terrie Towel
• Analyzed data and created briefs for AT&T and the ERA Coalition

Innovations Intern, J. Walter Thompson

June 2016 — August 2016

• Developed insights across verticals including tech, culture, retail, and design
• Spearheaded research for Glass Magazine, a women’s media project with Getty Images
• Created client reports on multicultural trends in retail, beauty, and hair care in India, Indonesia, Argentina, Thailand, and Vietnam
• Wrote music tech articles, pitched content ideas weekly, and created a SEO strategy for the department website

Leadership

CREATOR, DEFInING DESI

November 2019 — Present

• Managing an event series around centering South Asian and desi-identified voices through community discussions on storytelling, activism and allyship

CREATOR, UNAPOLOGETICALLY MUSLIM

October 2016 — Present

• Designed a 82-page trend report on the rising power of the Muslim female consumer in the US, UK, and Indonesia

• Received press coverage from The Drum, Campaign, Teen Vogue and Dazed

• Created a photo project featuring stories from Muslim women around the world

• Produced a photo series spotlighting South Asian Muslim creatives which was featured on the front page of Refinery29

EXECUTIVE PRODUCER, THE STRATEGY SUPER SIZER MEGACLASS

March 2019 — October 2019

• Organized a strategy workshop series with industry thought leaders Mark Pollard and Julian Cole

• Coordinated the global rollout to NY, LA, Chicago, Sao Paulo and London (200+ attendees) 

Co-LEADER, EDITORIAL POD, ADCOLOR® CONTENT TEAM

April 2019 — February 2020

• Board member of ADCOLOR, a non-profit which champions diversity and inclusion in creative industries

• Led a team of 10 to create editorial content around culture and inclusion (social media, blog posts and content strategy)

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